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St. Michael the Archangel Columbarium is a beautiful resting place built within the lower ground floor of the St. Michael the Archangel parish church in Bonifacio Global City.
The columbarium is an opportunity to offer financial support for the operation of the church.
St. Michael the Archangel Columbarium were looking for a social media team to help manage their social media presence. We were enlisted to manage and create content for their Facebook page.
The columbarium were particular with the goal of growing their Facebook page and attract people to visit and buy a vault from the columbarium without hard selling.
Growing a social media audience can be relatively simple – growing an engaged social media audience that drives business is more of a challenge. Fortunately, St. Michael as a beloved church in Bonifacio Global City meant they already had a solid following across Facebook.
Step one was to find out who that existing audience was, and what they liked. Step two was to find out who was missing from it, and what kind of content would attract them to St. Michael the Archangel Columbarium. Step three was to work out the right mix of content styles, post frequencies and targeting to build an effective social media strategy. And for a couple of months, we made solid progress.
Recently, we created a video for St. Michael that will promote and highlight the features of the church and of the columbarium.
St. Michael the Archangel Columbarium has a dedicated following and an excellent profile, but they wanted to build both the reputation of the columbarium, and of the church.
Our task was to take their brand identity to the next level, raising the church’s profile, increasing social media engagement and followings, and converting this activity into an increase in columbarium sales.